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On the Importance of Being Genuine…
Riffing a bit there on my buddy Oscar Wilde’s On the Importance of Being Earnest. If you despised Literature 101, the play is about a fellow who invents an alternate identity and gets himself into all...
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I Want to Connect not Count!
Okay, let’s face it. It’s a jam-packed, media-dense world out there and it is not easy to get noticed anymore. We have so many ways to try though, don’t we? Email blasts, Twitter, Facebook, Pinterest,...
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You Give, You Get…. Sometimes not what you expected, but it’s all Good!
I’m an East Coast Girl. Born and raised in a small farming town in New England, went to college in the Berkshires, and went on to work in the bustling Biotech industry that surrounds Boston and...
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Schedulers: Making it Easier but Keeping it Social
Autoposters and schedulers. I resisted them for a long time; to me they just weren’t ‘social’. And what’s all this social media stuff about if it isn’t to connect and be social? But over time my...
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Ditch the Strong Arm Tactics: Keep the Social in Social Media!
When it comes to marketing and the Internet, I am a bonafide antique. The first time I logged onto the ‘net it involved a telephone handset placed into two rubber cups and DOS! When I started in...
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Brand Identity: What am I doing here, anyhow?
This article has been sitting in my head waiting patiently, or more accurately impatiently, to be written. I’ve been agonizing over it, avoiding it, and fretting about it. But now I’m going to write...
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Sharing it for Real: I Did it My Way!
Here’s my first post in the Media Barista’s “Blog Challenge with a Twist”. We’re blogging on a song all February long! Big crooners aren’t my typical musical genre, but I’m giving the nod to ‘Old Blue...
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The #1 Most Neglected Social Media Value: Patience
This is my second offering for the Media Barista’s Blog Challenge with a Twist, and it’s all about PATIENCE! Marketing has never been a pursuit for the jackrabbits among us; it’s always been about...
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Hey all you Social Media Bad Spuds, Where Have you Been Living?
I know; I know this is a well-trodden path. A quick search will turn up more articles on social media etiquette than there are cat hairs all over my keyboard. But it doesn’t seem to matter how many...
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